Episode 48: Kimberly Escobar — Owner of Thursday Media Inc.

Kimberly Escobar of Thursday Media, Inc.

Kimberly talks about rocking book PR inside and outside of a major publishing house. In this episode, we chatted with freelance food and lifestyle book publicist and Thursday Media founder Kimberly Escobar about the adorable perils of working from home (specifically, Zoom-bombing kittens), how both traditionally and self-published authors can make their publicists’ jobs easier, … Read more

Episode 44: Book Marketer and Publisher Robyn Crummer-Olson

Headshot of Robyn Crummer Olson

Book marketer Robyn Crummer-Olson talks to authors of all kinds about how to share their books with the world. We had the pleasure of speaking with Robyn Crummer-Olson, where she shares the exciting news about her appointment as Publisher at Portland State University’s Ooligan Press. She delivers some real talk about her gold-star author marketing … Read more

Episode 35: Book Publicist Ariele Fredman Stewart

What exactly does a publicist spend their days doing? Pitching the media, confirming (and re-confirming) interviews/appearances/events, managing author egos, putting out fires, etc. But if you’re someone who works with NYT bestselling authors like Jennifer Weiner and Fredrik Backman, you also get to go on tour! Ariele Fredman Stewart began her publishing career interning for … Read more

How And Why to Solicit Book Endorsements


Like it or not, getting book endorsements is vital to your marketing efforts. There are lots of factors that contribute to the decision to buy or a book or not—the cover, the reviews, the price—but something that’s just as important as any of those are endorsements. Also known as blurbs, these are declarations of praise … Read more

How Not to Market Your Book—Wisdom from 15 Years of Book Marketing and Publicity

man yelling through can

If you want to sell a million copies, it pays to know how not to market your book. So you’ve written a book. Congrats! The easy part is over! Now it’s time to take your baby into the marketplace and sell, sell, sell! Most authors are less than enthused about this part, usually because they … Read more

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