Pre-Order Campaigns and Why You Need One

pre-order books

First thing’s first. Amazon is the absolute worst, and in no way do I appreciate or condone the way they run their monopoly. Nor do I appreciate the way they’ve replaced so many of Seattle’s treasured landmarks—among my favorites was a bar/venue/laundromat called Sit & Spin, where I wiled away many a collegiate afternoon drinking … Read morePre-Order Campaigns and Why You Need One

How And Why to Solicit Book Endorsements


Like it or not, getting book endorsements is vital to your marketing efforts. There are lots of factors that contribute to the decision to buy or a book or not—the cover, the reviews, the price—but something that’s just as important as any of those are endorsements. Also known as blurbs, these are declarations of praise … Read moreHow And Why to Solicit Book Endorsements

How Not to Market Your Book—Wisdom from 15 Years of Book Marketing and Publicity

man yelling through can

If you want to sell a million copies, it pays to know how not to market your book. So you’ve written a book. Congrats! The easy part is over! Now it’s time to take your baby into the marketplace and sell, sell, sell! Most authors are less than enthused about this part, usually because they … Read moreHow Not to Market Your Book—Wisdom from 15 Years of Book Marketing and Publicity

New Year, New Boo-ks

celebratory book illuminations

Do you make resolutions? Me too! Do you sort of forget about them by the second week of January and figure that walking to and from the cupcake place near your house twice a week definitely counts as adequate exercise? Me too. This year, however, I’m getting serious about the only resolution that matters—apart from … Read moreNew Year, New Boo-ks

An Attitude of Gratitude for Books About Cults


The holidays—excuse me, HondaDays—are upon us and with them comes a chorus of motivational quote-flavored reminders about the importance of gratitude, which, believe it or not, is something whose value I believe in deeply. And as I reflect upon this year—not that I’ve read all the books I’m about to talk about THIS year, and … Read moreAn Attitude of Gratitude for Books About Cults

Diets of Great Literary Men

A couple of weeks ago, The Paris Review ran an article about the late David Foster Wallace’s adorably wacky diet, which consisted of among other things “chocolate pop tarts and soda” and “Diet Dr Pepper and blondies.” Quoth the Review: “In 1995, the journalist David Streitfeld saw a kitchen with little more in it than a case … Read moreDiets of Great Literary Men

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