Pre-Order Campaigns and Why You Need One

pre-order books

First thing’s first. Amazon is the absolute worst, and in no way do I appreciate or condone the way they run their monopoly. Nor do I appreciate the way they’ve replaced so many of Seattle’s treasured landmarks—among my favorites was a bar/venue/laundromat called Sit & Spin, where I wiled away many a collegiate afternoon drinking … Read more

How And Why to Solicit Book Endorsements

solicit-book-endorsements

Like it or not, getting book endorsements is vital to your marketing efforts. There are lots of factors that contribute to the decision to buy or a book or not—the cover, the reviews, the price—but something that’s just as important as any of those are endorsements. Also known as blurbs, these are declarations of praise … Read more

How Not to Market Your Book—Wisdom from 15 Years of Book Marketing and Publicity

man yelling through can

If you want to sell a million copies, it pays to know how not to market your book. So you’ve written a book. Congrats! The easy part is over! Now it’s time to take your baby into the marketplace and sell, sell, sell! Most authors are less than enthused about this part, usually because they … Read more

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