Blog

Episode 30: Interview with Bestselling Author Ian Doescher

Ian Doescher is an author out of Portland Oregon, whose William Shakespeare’s Star Wars, Verily a New Hope was a smash bestseller (we’re talking that NYT list!). There are currently eight—going on nine—books in the series plus Get Thee Back to the Future and Much Ado About Mean Girls, all from Quirk Books. Ian’s latest … Read more

How And Why to Solicit Book Endorsements

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Like it or not, getting book endorsements is vital to your marketing efforts. There are lots of factors that contribute to the decision to buy or a book or not—the cover, the reviews, the price—but something that’s just as important as any of those are endorsements. Also known as blurbs, these are declarations of praise … Read more

Episode 29: Interview with Devra Jacobs of Dancing Word Group

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Devra Jacobs, agent and owner of Dancing Word Group, talks professional flexibility, following submission guidelines, and red flags for authors. Devra Jacobs is so much more than a literary agent for new age authors—this Taurian woman represents the books that speak to her soul. After working as a higher consciousness editor of Mystic Pop magazine, … Read more

Episode 28: Ben Franklin and the Leeds Devil

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As long as there has been written word, there have been written feuds. And as long as there have been American news sources, there has been determination to steal market share from one another. Just ask Benjamin Franklin, an OG publishing troll. This week, we celebrate our belated Hybrid Pub Scout anniversary by having an … Read more

How Not to Market Your Book—Wisdom from 15 Years of Book Marketing and Publicity

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If you want to sell a million copies, it pays to know how not to market your book. So you’ve written a book. Congrats! The easy part is over! Now it’s time to take your baby into the marketplace and sell, sell, sell! Most authors are less than enthused about this part, usually because they … Read more

Episode 27: Interview with Fantasy Author Jasmine Gower

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Fantasy author Jasmine Gower joined us to talk about her prohibition-esque speculative fantasy, Moonshine—among other things! Those other things include her bookmaking habits as a five-year-old aspiring publisher ????, the truth about how authors and publishers work together to market a book, queer and disabled representation in fantasy, and her own path to publishing via … Read more

Episode 26: Interview with Nellie McKesson of Hederis

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Today we’re joined by Nellie McKesson, automated publishing pro and founder of publishing software startup Hederis. Nellie has over a dozen years of experience in publishing. She spent the early years of her career doing hands-on book production and layout, and then moved into more technical and managerial roles. As the market for ebooks began … Read more

Episode 25: Lori Carroll on Owning a Used Bookstore in Portland

Lori Carroll owner of Jan's Beaverton Bookstore a used bookstore near Portland

Lori Carroll on owning, running, and loving a used bookstore in Portland. In this episode, we talk to Lori Carroll, owner of Jan’s, an indie used bookstore outside of Portland, Oregon. She’s a lifelong lover of romance books who majored in women’s studies—and she wants you to know that being a feminist and loving bodice … Read more

Episode 24: Editor Ardi Alspach of Sterling Publishing

Editor-Ardi-Alspach

Ardi Alspach, an editor at Sterling Publishing, talks with us about her multi-directional career. She has the unique experience of having attended both NYU and the Denver Publishing Institute, worked in both publicity and editorial, and moved from a career in teaching to book publishing mid-career. Turns out that’s possible, even in NYC. Take that, … Read more

Episode 23: Editor Adam O’Brien of Sterling Publishing

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Today we chat with Adam O’Brien, an editor at Sterling Publishing. Adam specializes in editing nonfiction of many kinds, particularly memoirs and essay collections—we’ve linked several of them below. While editing is his ultimate passion, Adam’s background is a journey through different aspects of the publishing and bookselling industry. This has included detours into production … Read more

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