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Episode 80: Clarify Your Message through Storytelling with Karl Becker

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I think books have a purpose for an author, and mine is about impacting change, helping people take what they want, and hopefully making their life or their team’s lives better. Karl Becker I’ve been lucky to work with Karl Becker on his three books, Set Up to Win, Sales & Marketing Alignment, and Iceberg … Read more

Episode 78: What Copywriting Can Teach You About Writing Books with Kelley Gardiner

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photo of Kelley Gardiner with the text "Episode 78: What Copywriting Can Teach You About Writing Books"

“They say people don’t read on the internet, but people read when they’re interested, right? So if it’s interesting, if it’s applicable to my life and what I need right now, then I’m going to read and continue reading.”

—Kelley Gardiner

Website copywriter Kelley Gardiner joins Emily to talk about how the principles of writing a good nonfiction book and good copy overlap.

In this episode, we talk about:

  • The importance of knowing your audience. Yes! It’s just as important for books as for conversion!
  • How to test whether your work will appeal to the right readers.
  • Choosing clarity over cleverness.
  • When you know your work is ready to be put out into the world.

Guest Bio — Kelley Gardiner

Kelley Gardiner is a conversion copywriter who’s obsessed with how website copy works. She loves helping solo service providers get better results through website copy audits, website refreshes, coaching, and education. 

Where you can find Kelley:

Transcript for this episode below:

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Don’t Go to the Woods

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A brown log cabin with a mossy roof and a chimney sits between tall, thin coniferous trees. Text says: "You don't need a writer's retreat / You need a vacation"

You don’t need a writer’s retreat. You need a vacation. We’ve all thought about it. Anyone who’s ever wanted to write a book has fantasized dropping out of society and retreating into nature, or at least solitude, to write. Just imagine—the birds chirping, the fresh scent of pine trees.  (The lumpy mattress in your temporary … Read more

Episode 77: Ali Shaw, Founder of Indigo Editing, Design, and More

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Headshot of Ali Shaw of Indigo Editing, a smiling white woman with glasses and long auburn hair

We talk about Ali’s definition of self-publishing versus independent publishing, how Indigo is working to improve the book world, and the exciting process of learning how to produce audiobooks. Guest Bio Ali (McCart) Shaw (she/her) thinks her love for the written word might have something to do with the pungent odor of ink from her … Read more

Episode 76: Joan Conte of Trans Book Box

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logo for trans book box, a 2 dimensional open book with a coffee cup icon sitting over it. both are inside a square, and the colors are in the light blue and pink of the trans flag.

Guest Bio Joan Conte (they/them) is an educator, a poet, and the CEO of Trans Book Box. Joan is also trans non-binary, queer, and disabled. Joan developed Trans Book Box while unemployed during the pandemic and sought to build a box that dedicated more than a book a year to trans representation. The Box’s Bio … Read more

Episode 74: Troy Lambert, Education Lead at Plottr

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Pepe Silvia meme from It's Always Sunny in Philadelphia, a man in a tie with red, wild eyes explaining a series of papers and criss-crossed lines tacked to the wall. Superimposed over it is the title card "Episode 74 — Troy Lambert, Education Lead at Plottr" and the company's logo, a colorful letter p in the shape of a pen.

Hybrid Pub Scout Podcast · Episode 74 — Troy Lambert, Education Lead at Plottr If you’ve ever created a Pepe Silvia conspiracy board, or if you’ve ever painstakingly recorded your scenes on index cards and spread them out, only for your cat to obliterate them, you now have other options. Plottr was created by software … Read more

Episode 73: Disability in Publishing

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Square black, white, and red image that says "Episode 73 Disability in Publishing" over the Disability in publishing logo, a combined image of an open, upside-down book and an erupting volcano.

  I always like to say, “You’re a temporarily abled person.” People can be temporarily disabled, and you can become disabled at any time. In our organization alone, we have people who are born disabled and people who have become disabled due to illness or accidents. So, leading with that sort of compassion and understanding … Read more

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