“They say people don’t read on the internet, but people read when they’re interested, right? So if it’s interesting, if it’s applicable to my life and what I need right now, then I’m going to read and continue reading.”
—Kelley Gardiner
Website copywriter Kelley Gardiner joins Emily to talk about how the principles of writing a good nonfiction book and good copy overlap.
In this episode, we talk about:
- The importance of knowing your audience. Yes! It’s just as important for books as for conversion!
- How to test whether your work will appeal to the right readers.
- Choosing clarity over cleverness.
- When you know your work is ready to be put out into the world.
Guest Bio — Kelley Gardiner
Kelley Gardiner is a conversion copywriter who’s obsessed with how website copy works. She loves helping solo service providers get better results through website copy audits, website refreshes, coaching, and education.
