Portfolio
Development, Ghostwriting, and Book Project Management for Iceberg Selling
Close more deals by understanding what your customer really wants.
Too often, we hear the message that selling is shallow. In reality, it’s the opposite. The most effective salespeople are the ones who dive deeper—who prioritize relationships and stay focused on the big picture of what they’re playing for.
Iceberg Selling is a technique based on the understanding that, for every person, company, and situation, you can only see 10% of what’s really going on. Using single-serving lessons and real-life anecdotes, you’ll learn a series of mindsets and best practices that show you how to explore that 90% hidden underwater.
By practicing Iceberg Selling, you will bring more value to customers, deepen your connections, and take your sales, and life, to a higher level.
Emily assisted author Karl Becker to develop and write the book content, managed contractors through the editing, design, and ebook production, and made the book available for distribution.
Development, Ghostwriting, and Book Project Management for Set Up to Win
No matter how much we look for a miracle cure, our problems are never caused by just one thing, and they can’t be solved by just one thing either.
Here’s the hard truth: when your sales organization stalls, there’s no single magic trick that can fix it. And when throwing money at digital lead generators, all-star sales recruits, and team-building retreats isn’t boosting your sales, it’s time to get back to basics. Set Up to Win shows you Three Frameworks that will stabilize and grow your company’s revenue long term using the power of your greatest asset—your team. (And yes, it also gives you a short-term roadmap to get your sales out of the danger zone.) If you’re ready to stop wasting your time, energy, and money, Set Up to Win is your guide to building a solid foundation for enduring sales success.
Emily assisted author Karl Becker to develop and write the book content, managed contractors through the editing, design, and ebook production, and made the book available for distribution.
Development, Ghostwriting, and Book Project Management for Sales & Marketing Alignment
A practical sales and marketing management guide for small to medium enterprises.
In an evolving business world, previous sales and marketing practices no longer produce the outcomes they once did. The traditional model of siloed sales and marketing departments don’t either. Companies who can’t keep up risk falling behind.
In Sales and Marketing Alignment, Karl Becker and Thomas Young draw on over fifty years of combined experience to help companies unite their teams to drive results. With a series of actionable steps, you will learn to bring strategies, processes and people together to multiply your marketing reach and maximize your sales.
Emily assisted authors Karl Becker and Thomas Young to develop and write the book content, managed contractors through the editing, design, and ebook production, and made the book available for distribution.
Collaborative Planning, Workbook and Script Outline Creation, and Web Copywriting for Leadership Brilliance Conference
A two day conference for business leaders to build skills and share ideas
This ongoing conference serves new mid-level business leaders who seek inspiration and practical ways to get better at what they do. Attendees spend two full days receiving lessons and participating in candid discussions about how they can grow as leaders and solve practical problems in their organizations.
Emily collaborated with instructors and organizers to build a structure, theme, and thought-provoking exercises for the conference. They then built out website content to help promote the conference to the people most likely to benefit from it.
Lead Magnet Writing for Improving Sales Performance
How to turn your thinking on sales strategy on its head and motivate sales teams to hit their goals.
This short ebook applies Improving Sales Performance’s unique perspective to help sales organization hit quick revenue wins. Using their familiarity with the company’s approach, Emily helped distill five action steps so newsletter subscribers could get a lot of value from a small offering.
Download the ebook at improvingsalesperformance.com or contact me for more information.
Website Copywriting and Social Media
Click here to read more writing samples. This content is password protected.
Contact me if you’re interested in learning more.
