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# Hybrid Pub Scout

## Sitemaps

- [XML Sitemap](https://hybridpubscout.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://hybridpubscout.com/blog/)
- [Episode 91: How Books Are Destroyed](https://hybridpubscout.com/episode-91-how-books-are-destroyed/) - A discussion of book destruction, book waste, and what is actually messed up about Anthropic's Project Panama.
- [Episode 90: Stand All the Way Back](https://hybridpubscout.com/episode-90-stand-all-the-way-back/) - A rant on how a reader behavior survey taken over the space of one month was conflated into an indictment on readers and—bafflingly—libraries.
- [Episode 89: Whose book is it, anyway?](https://hybridpubscout.com/episode-89-whose-book-is-it-anyway/) - When you buy a digital book, what exactly are you buying? You’re not buying a book at all. You’re licensing it, and with that license comes stipulations.
- [Episode 88: What's the Point?](https://hybridpubscout.com/trad-pub-self-pub-ai/) - An examination of the different AI standards between self publishing and trad pub and how where we've been informs where we're going.
- [Episode 87: A Return to Reading](https://hybridpubscout.com/episode-87-a-return-to-reading/) - I talk about how a return to reading requires us to retrain our brains to focus—but the rewards far outweigh the struggle.
- [Episode 85: Forming Strong Writing Support Networks with Jessie Kwak](https://hybridpubscout.com/episode-85-forming-strong-writing-support-networks-with-jessie-kwak/) - Writing is often a solitary activity. Writers spend their days living, and talking with imaginary people, inside our own heads. Existing in that wind tunnel and never coming out of it is not the healthiest way to move through the world (or around the outskirts of it). But, it can be difficult for a swath
- [Episode 86: Creative Director and Radical Marketer Sarah Giffrow](https://hybridpubscout.com/episode-86-creative-director-and-radical-marketer-sarah-giffrow/) - In this episode, I talked with Sarah Giffrow, an expert in helping small businesses with their online presences. If you weren't aware, I worked for Sarah's business, Upswept Creative, for a couple of years and witnessed the similar workflows and software used for publishing, website design, and digital marketing. It's not a galaxy-brained take to
- [Episode 84: Unconventional Publishing Models with David Morris](https://hybridpubscout.com/episode-84-unconventional-publishing-models-with-david-morris/) - This episode’s guest is David Morris of Lake Drive Books. In today’s interview, David tells us more about Lake Drive’s mission, publishing practices, and unconventional financial model. David also offers his takes on how to determine what works for you when it comes to choosing a publishing path and gives some platform-building insights for authors.
- [Episode 83: Plottr, Storysnap, and Letting Writers Choose](https://hybridpubscout.com/episode-83-plottr-storysnap-writers-choose/) - As a software developer, how do you serve a divided audience of pro vs. anti AI writers? An interview with Cameron Sutter of Plottr and Storysnap.
- [Episode 82: NaNoNowWhat?](https://hybridpubscout.com/episode-82-nanonowwhat/) - It's that time of year again. You may love it, hate it, fear it, or be totally uninterested. I'm talking about...well, what you're calling it now depends on your history with it and your feelings on the way things went down. It used to be National Novel Writing Month, aka., NaNoWriMo, and in some cases
- [Episode 81: Ellipsus—an AI-Free Tool for Collaborative Writing](https://hybridpubscout.com/episode-81-ellipsus-an-ai-free-tool-for-collaborative-writing/) - Rex Mizrach shares why Ellipsus is a unique writing program, along with their principled stance on avoiding generative AI.
- [Interview with Corinne Kalasky of Beyond Words Publishing](https://hybridpubscout.com/interview-with-corinne-kalasky-of-beyond-words-publishing/) - It all started, as it does for many book people, during childhood trips to the library. Since then, Corinne Kalasky's publishing career has taken her all over the United States. She went from a "state school" in Seattle to working in New York amongst the East Coast Ivy League kids. She hob-nobbed her way into
- [Episode 7: Printing Comics with Jessica Clark](https://hybridpubscout.com/episode-7-interview-jessica-clark/) - Digital or offset? Smooth or glossy? Coated or uncoated? Foreign or domestic? Black and white, two color, or full color? There are a LOT of choices and not a lot of room for mistakes when it comes to printing decisions. (Seriously, though, if you've ever seen a pallet of books come in chock-a-block with splotches,
- [Episode 9: Creepypasta and Writers Who Kill](https://hybridpubscout.com/episode-9-creepypasta-and-writers-who-kill/) - Warning! This has not only many cusses, but many bloods and guts and murder. (NSFW) Also YOU MUST SHARE WITH 10 PEOPLE OR BLOODY MARY WILL COME GET YOU THIS IS NOT A JOKE!!! What would Halloween be without spooky stories? We've got a good cross section of stories of real-life literary murder (courtesy of
- [Episode 10: Interview with Publishing Consultant and Book Publicist Mary Bisbee-Beek](https://hybridpubscout.com/episode-10-interview-with-mary-bisbee-beek/) - Emily and Corinne interview publishing consultant and book publicist Mary Bisbee-Beek about her eclectic career working in the Bay Area and beyond. She tells us about the trifecta that makes for the perfect publicity campaign and some of her most cherished projects. Emily and Corinne also discuss a recent Buzzfeed piece about the self-help bestseller
- [Episode 11: Independent Author and Publisher Brian W. Parker of Believe in Wonder Publishing](https://hybridpubscout.com/episode-11-brian-parker-believe-in-wonder/) - It's the holiday season—so whoop-dee-doo!We've got a wholesome interview!And some magical gift ideas for you!(Can you tell Corinne's not writing this?) After years of letting his storytelling dreams lie dormant, Brian Parker and his wife Josie started their own children's book publishing company, Believe in Wonder Publishing. The couple focuses on writing and illustrating their own
- [Episode 12: Interview with Developmental Editor Emily Han of Lyrical Editing](https://hybridpubscout.com/episode-12-interview-emily-han/) - It's New Year, New You time! And we're ringing in 2019 by interviewing seasoned Mind-Body-Spirit editor Emily Han, proprietor of Lyrical Editing. She gives us insight into the world of a freelance developmental editor—how she manages her time, navigates relationships with authors, and how she brings her own spiritual journey to the work she does.
- [Interview with Charlee Hoffman: New York Literary Agencies and Ghostwriting Bestsellers](https://hybridpubscout.com/bestselling-ghostwriter-charlee-hoffman/) - Charlee Hoffman is a USA Today bestselling ghostwriter of more than 25 books. After working in traditional publishing for five years, she recently moved from New York to Montana, and is loving the change of pace. She is a full-time writer, and there’s rarely a time where she doesn’t have either a cup of tea
- [Interview with Joe Biel, Founder and Manager of Microcosm Publishing](https://hybridpubscout.com/interview-joe-biel-microcosm-publishing/) - Today Emily interviews Joe Biel, Founder and Manager of Microcosm Publishing We've talked to ghostwriters, publishers, self-published authors, editors, project managers, print managers, and this time we're talking with someone who's done all the above for quite a while. Joe Biel founded Microcosm Publishing when he was just a teenager, hauling zines in milk crates
- [Episode 16: Info for All with Library Assistant Chris Curran](https://hybridpubscout.com/library-assistant-chris-curran/) - You would be hard pressed to find any contingent of the book world that has purer or more noble intentions than librarians. The job combines providing and filtering information to the public with a dash of social service. We talk with library assistant Chris Curran about daily life in the public library, what it’s like
- [Episode 17: Jahed Momand talks decentralizing publishing](https://hybridpubscout.com/jahed-momand-decentralizing-publishing/) - Get good and cranky with us as we talk about power structures, money and centralization in academic publishing, and how similar some of those structures are to what we deal with in trade. Jahed Momand is a former scientist (biophysics) who went into industry (data science), specifically charged with deriving effect sizes for medical interventions
- [Episode 18: Oregon Book Award Nominee Shelley Pearson](https://hybridpubscout.com/oregon-book-award-shelley-pearson/) - Does self-published YA literary fiction have a place? Can a self-published book be nominated for a book award usually reserved for traditional authors? Yes AND yes! Today's guest Shelley Pearson proves it. Shelley Pearson self-published her first zine when she was sixteen. She grew up making art and crafts and, despite being an adult, has
- [Episode 19: Hybrid Author Frances Kingsley](https://hybridpubscout.com/episode-19-hybrid-author-frances-kingsley/) - Traditional, self-pub...the hybrid author says: "Why not both!" Frances Kingsley joins us to talk about her experience writing for both sides of the shelf. We also talk about our Great British Baking Show reverse-harems in the least creepy way possible (i.e., who is dreamy AND would make the most beautiful cake on our birthdays). Frances
- [Episode 20: Children's Book Author and Editor Michelle McCann](https://hybridpubscout.com/episode-20-childrens-book-author-editor-michelle-mccann/) - Michelle McCann is even more optimistic about publishing than she was 20 years ago. And we've gotta say, her energy is pretty infectious! Since starting as an intern at Beyond Words Publishing in 1991, Michelle's done pretty much every publishing job. From reading the slush pile she moved up to running a children's book department
- [Episode 21: Interview with Erin Pehlivan, Founding Editor of Return Trip](https://hybridpubscout.com/interview-erin-pehlivan-founding-editor-return-trip/) - "In order to really have traveled, I think we have to come full circle and come back to ourselves, back to our homes, and really reflect on what we’ve been through." Erin Pehlivan is the founding editor of Return Trip, a zine that explores how travel makes us feel. She is a freelance writer and
- [Episode 22: Erin Klassen, Editor in Chief of With/Out Pretend](https://hybridpubscout.com/erin-klassen-with-out-pretend/) - Today we continue Maple Leaf May by interviewing Erin Klassen. She's a writer, founder, and Editor in Chief of With/out Pretend. (What, you think we'd just leave Canada without lingering?) With/out Pretend is an independent Toronto-based publisher focused on producing, promoting and distributing works by women and non-binary writers and artists. They also host storytelling
- [Episode 23: Editor Adam O'Brien of Sterling Publishing](https://hybridpubscout.com/23-editor-adam-obrien/) - Today we chat with Adam O’Brien, an editor at Sterling Publishing. Adam specializes in editing nonfiction of many kinds, particularly memoirs and essay collections—we've linked several of them below. While editing is his ultimate passion, Adam's background is a journey through different aspects of the publishing and bookselling industry. This has included detours into production
- [Episode 24: Editor Ardi Alspach of Sterling Publishing](https://hybridpubscout.com/episode-24-editor-ardi-alspach/) - Ardi Alspach, an editor at Sterling Publishing, talks with us about her multi-directional career. She has the unique experience of having attended both NYU and the Denver Publishing Institute, worked in both publicity and editorial, and moved from a career in teaching to book publishing mid-career. Turns out that's possible, even in NYC. Take that,
- [Episode 25: Lori Carroll on Owning a Used Bookstore in Portland](https://hybridpubscout.com/episode-25-lori-carol-jans-beaverton/) - Lori Carroll on owning, running, and loving a used bookstore in Portland. In this episode, we talk to Lori Carroll, owner of Jan’s, an indie used bookstore outside of Portland, Oregon. She's a lifelong lover of romance books who majored in women's studies—and she wants you to know that being a feminist and loving bodice
- [Episode 26: Interview with Nellie McKesson of Hederis](https://hybridpubscout.com/episode-26-nellie-mckesson-hederis/) - Today we're joined by Nellie McKesson, automated publishing pro and founder of publishing software startup Hederis. Nellie has over a dozen years of experience in publishing. She spent the early years of her career doing hands-on book production and layout, and then moved into more technical and managerial roles. As the market for ebooks
- [Episode 27: Interview with Fantasy Author Jasmine Gower](https://hybridpubscout.com/episode-27-fantasy-author-jasmine-gower/) - Fantasy author Jasmine Gower joined us to talk about her prohibition-esque speculative fantasy, Moonshine—among other things! Those other things include her bookmaking habits as a five-year-old aspiring publisher ????, the truth about how authors and publishers work together to market a book, queer and disabled representation in fantasy, and her own path to publishing via
- [Episode 28: Ben Franklin and the Leeds Devil](https://hybridpubscout.com/episode-28-ben-franklin-leeds-devil/) - As long as there has been written word, there have been written feuds. And as long as there have been American news sources, there has been determination to steal market share from one another. Just ask Benjamin Franklin, an OG publishing troll. This week, we celebrate our belated Hybrid Pub Scout anniversary by having an
- [Episode 29: Interview with Devra Jacobs of Dancing Word Group](https://hybridpubscout.com/episode-29-devra-jacobs-dancing-word-group/) - Devra Jacobs, agent and owner of Dancing Word Group, talks professional flexibility, following submission guidelines, and red flags for authors. Devra Jacobs is so much more than a literary agent for new age authors—this Taurian woman represents the books that speak to her soul. After working as a higher consciousness editor of Mystic Pop magazine,
- [Episode 30: Interview with Bestselling Author Ian Doescher](https://hybridpubscout.com/episode-30-ian-doescher-bestselling-author/) - Ian Doescher is an author out of Portland Oregon, whose William Shakespeare's Star Wars, Verily a New Hope was a smash bestseller (we're talking that NYT list!). There are currently eight—going on nine—books in the series plus Get Thee Back to the Future and Much Ado About Mean Girls, all from Quirk Books. Ian's
- [Episode 31: Ladies of Horror Lit](https://hybridpubscout.com/episode-31-ladies-horror-lit/) - We talk about one of our favorite ladies of horror lit plus a couple of authors who have generated their own personal horrors. It's a very important time of year for us—Halloween! And in our second episode to hail this heinous season, we have important topics to discuss. Though we would love to compile list
- [Episode 32: Book Translator Michelle Deeter](https://hybridpubscout.com/episode-32-book-translator-michelle-deeter/) - Take it from a Book Translator—Reading Books In Translation Will Make Your Life More Awesome! Today's guest is Chinese to English translator Michelle Deeter. Michelle Deeter is a Chinese to English translator and interpreter. She got started translating short stories in 2013, and translated her first book in 2015. Since then, she has translated a
- [Episode 33: Live Author Branding Panel](https://hybridpubscout.com/episode-33-live-author-branding-panel/) - Enjoy the first installment of our "Business of Being an Author" Series—Branding! Presented by Lori Carroll of Jan's Beaverton Bookstore and Hybrid Pub Scout We invited Mary Bisbee-Beek, Courtney Clark, and Tara Lehmann to participate in HPS's first ever live recording! Lori Carroll's brainchild, the Business of Being an Author series, aims to arm writers
- [Episode 34 — Live Panel: Knowing Your Audience](https://hybridpubscout.com/episode-34-knowing-your-audience/) - Welcome to the next installment in our Business of Being an Author series! We're at Jan's Bookstore in Beaverton this time, tackling the topic of getting to know your readers. Because how are you going to sell books if you don't know who you're selling them to? Right? Panelists include our own lovely co-host Corinne
- [Episode 35: Book Publicist Ariele Fredman Stewart](https://hybridpubscout.com/episode-35-ariele-fredman-stewart/) - What exactly does a publicist spend their days doing? Pitching the media, confirming (and re-confirming) interviews/appearances/events, managing author egos, putting out fires, etc. But if you’re someone who works with NYT bestselling authors like Jennifer Weiner and Fredrik Backman, you also get to go on tour! Ariele Fredman Stewart began her publishing career interning for
- [Episode 36: Danny Caine — Author and Owner of the Raven Book Store](https://hybridpubscout.com/episode-36-danny-caine-raven-book-store/) - Danny Caine discusses resilient booksellers, resisting Amazon, and a very special small town bookstore. We interviewed Danny Caine, owner of the Raven Book Store in Lawrence, Kansas, and author of the zine How to Resist Amazon and Why. Danny is also the author of several poetry collections, including El Dorado Freddy's, which is currently available
- [Episode 37: Jessica Reed—Cake Historian](https://hybridpubscout.com/episode-37-jessica-reed-cake-historian/) - Integrating design, literature, and cake history with Jessica Reed CW at 50:20 — We discuss baking and its relationship to eating disorders and mental health. Corinne is out sick, so JT guest hosts as we interview former Penguin Senior Designer, photographer, and cake artist/historian, Jessica Reed. Jessica started her creative journey building cardboard furniture in
- [Episode 38: Greg Gerding — Author and Publisher at University of Hell](https://hybridpubscout.com/episode-38-greg-gerding-university-hell/) - Welcome to the University of Hell, with your professor (publisher) Greg Gerding! What do you do if you’ve got 30 notebooks full of your writing and no one to publish them? If you’re University of Hell Press founder Greg Gerding, you do it yourself and create a self-publishing empire. The author of seven published books
- [Episode 39: Rakesh Satyal — Award-Winning Author and Senior Editor at Atria Books](https://hybridpubscout.com/episode-39-rakesh-satyal-editor-author-atria/) - Rakesh Satyal shares his secrets to balancing his work as an editor with writing and promoting his own novels. You do have to push forward. You're always going to be a stronger writer the second after what you're writing gets on the page. There's always going to be a rationale of why you have to
- [Episode 40: Brian Palmer on His All-in-One Book Writing App — Scribi Writer's Studio](https://hybridpubscout.com/40-brian-palmer-book-writing-app/) - Return guest Brian Palmer is developing Scribi Writer's Studio—your new favorite book writing app. Heads up—this episode has a couple of f-words in it. We hung out with Brian Palmer (aka B.C. Palmer) for the first time in Hybrid Pub Scout Episode 14, when he came on to talk with Emily and Marie Robinson about
- [Episode 41: Olivia Croom Hammerman Teaches Us How to Design a Book Cover](https://hybridpubscout.com/41-how-to-design-a-book-cover-olivia-hammerman/) - In which we learn the elements of how to design a book cover that ups your chances at sales success. "A successful cover is basically all of those elements: the typography, the category, and the uniqueness of the story need to be held together. And it just needs to look damn good." Olivia Croom Hammerman,
- [Episode 42: Literary Agent DongWon Song on #PublishingPaidMe and Decolonization](https://hybridpubscout.com/42-dongwon-song-literary-agent/) - DongWon Song speaks on reframing "diversity" and why #PublishingPaidMe shouldn't discourage marginalized authors. Each deal is a very individual thing. Every book that you sell, every opportunity that you have is specific to you, is specific to the agent, is specific to the editor... So don't worry about the systemic thing when it comes
- [Episode 43: Brian and Josie Parker Discuss the Challenges of Creating Books for BIPOC Kids](https://hybridpubscout.com/43-brian-josie-parker-books-black-poc-kids/) - Children's publishers Brian and Josie Parker talk with Emily about staying creative while striving for justice, representation, and respect for Black lives. "The idea of picking up a book that deals with a culture or with characters who aren't like you just seems like it's part of the reading experience. But when you're making the
- [Episode 44: Book Marketer and Publisher Robyn Crummer-Olson](https://hybridpubscout.com/44-robyn-crummer-olson-book-marketer/) - Book marketer Robyn Crummer-Olson talks to authors of all kinds about how to share their books with the world. We had the pleasure of speaking with Robyn Crummer-Olson, where she shares the exciting news about her appointment as Publisher at Portland State University's Ooligan Press. She delivers some real talk about her gold-star author marketing
- [Episode 57: Halloween—The Return](https://hybridpubscout.com/episode-57-halloween-return/) - Back on the publishing path just in time for Halloween! We are overjoyed to return from our extended hiatus just in time for our fourth annual Halloween episode! We revisit some subjects including a murderous writer story from 2018, the Twitter exploits of one Joyce Carol Oates, and spooky dramatic readings of online horror (comedy)
- [Episode 45: Finding New Audiences with Elaina Jadin and Marie Robinson](https://hybridpubscout.com/45-new-audiences-elaina-jadin-marie-robinson/) - You’ve self-published a book. Congrats! Now how do you find your readers? On this episode, Emily sat down with prolific romance authors Elaina Jadin and Marie Robinson to discuss just that, along with the best marketing tools you can use to to find—and keep—an enthusiastic army of fans. They also chat about how having
- [Episode 46: Margot Atwell — Head of Publishing at Kickstarter](https://hybridpubscout.com/46-margot-atwell-kickstarter-publishing-head/) - Kickstarter Publishing Head Margot Atwell talks crowdfunding books and money in book publishing. Margot Atwell, Head of Publishing at Kickstarter, talks with us about how a pre-order campaign on the crowdfunding platform can connect authors with hungry readers—thereby making their publishers very happy—and how to work on solving the industry’s biggest challenges: diversity, money, technology,
- [Episode 47: Geekdom Publishing Pro and Scifi Author Michael R. Underwood](https://hybridpubscout.com/scifi-author-michael-r-underwood/)
- [Episode 48: Kimberly Escobar — Owner of Thursday Media Inc.](https://hybridpubscout.com/kimberly-escobar-thursday-media/) - Kimberly talks about rocking book PR inside and outside of a major publishing house. In this episode, we chatted with freelance food and lifestyle book publicist and Thursday Media founder Kimberly Escobar about the adorable perils of working from home (specifically, Zoom-bombing kittens), how both traditionally and self-published authors can make their publicists’ jobs easier,
- [Episode 49: Historian and Romance Author Katrina Jackson](https://hybridpubscout.com/episode-49-historian-and-romance-author-katrina-jackson/) - What do you do when you can’t find anything you want to read? You write it yourself. After plumbing the depths of Amazon for erotic romance featuring queer POC and coming up empty, Katrina Jackson took matters into her own hands and started writing her own. Seventeen books later, we chatted with her about why
- [Episode 50: Liz Gorinsky and Nellie McKesson](https://hybridpubscout.com/episode-50-liz-gorinsky-nellie-mckesson/) - “Whatever role you’re in, whatever genre you’re in, find something about it to love and be passionate about because it’s going to take a lot of slow days.” In this power-packed episode, we welcome back Nellie McKesson, founder of book design software Hederis, and meet Liz Gorinsky, president and publisher of Erewhon Books, a small
- [Episode 51: Talking Grady Hendrix with Fuckbois of Literature](https://hybridpubscout.com/episode-51-grady-hendrix-fuckbois-of-literature/) - CW: Many cusses!! (Back to our roots, we suppose) Happy almost Halloween, scouts! On this episode, we’re joined by the wonderful Emily Edwards, host of the Fuckbois of Literature podcast, a podcast about the toxic characters you encounter in all your favorite books! (Apparently, Amy March is not a fuckboi (?!)) We also chat about
- [Episode 52: The Malleus Maleficarum with Chris Curran](https://hybridpubscout.com/malleus-maleficarum-chris-curran/) - "Bad Books Kill People" Exhibit A: The Malleus Maleficarum "The swift propagation of the witch hysteria by the press was the first evidence that Gutenberg had not liberated man from original sin." — Jeffrey Burton Russell Sometimes readers forget that these cherished bound objects aren't always beacons of goodness and enlightenment in a mad world.
- [Episode 53: Interview with Nadia Odunayo — Founder of The StoryGraph](https://hybridpubscout.com/interview-nadia-odunayo-the-storygraph/) - "If you have good customer research set up, it's very hard to go wrong." —Nadia Odunayo Picture this: You walk into a bookstore, and the first floor is filled with books selected based on your personal tastes. They're not based on the comp title research you're doing for work or the books you looked
- [Episode 54: Celebrating Women in Horror Month with Author Nicole Wolverton](https://hybridpubscout.com/episode-54-women-in-horror-month-nicole-wolverton/) - Nicole Wolverton takes time out of her writing, studying, and editing schedule to discuss (and recommend!) women in horror. "If you think Carrie's scary, think about a woman who has five to six decades to foment this awful feeling of rage." You may have seen a lot of horror stories about puberty (Carrie) and childbirth
- [Episode 55: Immersive Media & Books with Dr. Rachel Noorda & Dr. Kathi Berens](https://hybridpubscout.com/episode-55-immersive-media-books/) - Accessible research on Immersive Media & Books from Dr. Rachel Noorda and Dr. Kathi Berens If you're trying to do research as a book industry professional, you're going to hit paywalls—sometimes paywalls so large that your business is better off replacing NPD with a tarot deck and a crystal pendulum. Enter Dr. Kathi Berens and
- [Episode 56: Nicole J. Georges on Her New Podcast "Relative Fiction"](https://hybridpubscout.com/episode-56-nicole-j-georges-podcast-relative-fiction/) - Emily speaks with Nicole J. Georges, author and illustrator of Calling Dr. Laura and the new OPB podcast adaptation Relative Fiction. Imagine that you have spent years believing your father was dead, then a $15 palm reader asserts that your real father is very much alive. Now imagine discovering that this wild statement ends up
- [Episode 58: Ari Mathae and Denise Morales Soto of A Kids Company About](https://hybridpubscout.com/episode-58-kids-company-about/) - Working on collaborative books and podcasts that empower kids to talk about the big stuff. What do you do when you need to talk to a kid in your life about a difficult subject but aren’t sure where to start? Enter A Kid’s Company About, a media company built on the belief that kids are
- [Episode 59: From Chaos to Creativity with Jessie Kwak](https://hybridpubscout.com/episode-59-chaos-to-creativity-jessie-kwak/) - Learn four guidelines to building a creative productivity system from guest Jessie Kwak. If you're a person who works in a creative profession, we're coming in hot with some inspiration and guidance for 2022. In this episode, Emily speaks with writer Jessie Kwak, author of (among other things) From Chaos to Creativity: Building a Productivity
- [Episode 60: Anthropodermic Bibliopegy Part 1](https://hybridpubscout.com/anthropodermic-bibliopegy-part-1/) - Chris Curran joins Emily to discuss the practice of binding books in human skin: anthropodermic bibliopegy. Get ready for a whole lot of Yikes. The Necronomicon, tomes from the shelves of serial killers and war criminals—these are a few things that come to mind when we talk about books bound in human skin. Anthropodermic bibliopegy,
- [From Big Idea to Book by Jessie Kwak — Planning, Drafting, and Revising with Joy](https://hybridpubscout.com/big-idea-to-book-jessie-kwak-review/) - Listen to Episode 59 with Jessie Kwak, author of From Chaos to Creativity and From Big Idea to Book. When I found out that Jessie Kwak released a new book on writing books, I decided to order it straight from the source at Microcosm Publishing. From Chaos to Creativity serves as such an effective manual,
- [Episode 61: Anthropodermic Bibliopegy Part 2](https://hybridpubscout.com/episode-61-anthropodermic-bibliopegy-part-2/) - Emily and Chris continue to navigate the sordid world of books bound in human skin. Content warnings for this episode: Corpse violation Medical ethics violations Abuse of power Objectifying the human body Worms Murder and Mutilation Racism & Colonialism The French The British ...and swears of course In part two of our series on anthropodermic
- [Episode 62— Fanfiction Part 1: An Introduction](https://hybridpubscout.com/fanfiction-introduction/) - An introduction to fanfiction lingo and tropes. Friend of the pod Tara Lehmann and YA author and fanfic veteran Mary Elizabeth Summer join Emily to define different fanfic conventions and talk about their experiences writing and reading fic. If you're worried you won't be able to remember all these terms, never fear! We have included
- [Episode 63: JT Reads the Most Notorious Fanfic of All Time](https://hybridpubscout.com/episode-63-jt-reads-notorious-fanfic/) - JT gives a dramatic reading of My Immortal, the world's most notorious fanfic. For over 15 years, online smartasses content creators have been doing dramatic readings of a single, infamous fanfic—My Immortal. It features an OC (original character) named Ebony Dark’ness Dementia Raven Way, Draco Malfoy, Good Charlotte, Harry Potter (who now goes by the
- [Episode 64: Claudia Rebaza From The Organization For Transformative Works](https://hybridpubscout.com/organization-transformative-works-interview-ao3/) - Communications staffer Claudia Rebaza from the Organization for Transformative Works joins Emily to talk about the world's largest organization devoted to hosting and preserving fanworks and history. If you are a fanfiction writer or reader, you probably know about the biggest location for fanfiction on the web: Archive of Our Own, aka., AO3. It's a
- [Episode 65 — Katie Fairchild of Radish Fiction](https://hybridpubscout.com/episode-65-katie-fairchild-radish-fiction/) - Katie Fairchild talks to us about marketing for Radish and how an expertise in fanfiction informs her work. In the final installment of our fanfiction series, we talk with a publishing professional and fan fiction expert who works in the business of serialized fiction. Katie Fairchild is a marketing associate who uses her expertise
- [Episode 66: The Hitler Diaries Forgery Scam](https://hybridpubscout.com/hitler-diaries-forgery-scam/) - The story of how some Nazi-obsessed jerks played each other, themselves, and several major publications. Guest host Chris Curran joins us again to talk about one of the major publishing scams of the late 70s and early 80s. Content Warnings Nazis, including neo-Nazis who carried on their worship after they lost the war Holocaust deniers
- [Episode 67: Sustainable Publishing Distribution with Rachel Done](https://hybridpubscout.com/67-sustainable-publishing-distribution-rachel-done/) - Many publishing professionals care deeply about the health of society and the planet. Our industry faces many issues, but one that often feels too big to conquer is book publishing's contribution to the climate crisis. Overprinting, shipping inefficiencies, deforestation—all this and more are daily realities of making and selling books. It forces us to ask
- [Episode 68: Edtech Innovation with Stephanie Argy of ISTE](https://hybridpubscout.com/episode-68-edtech-innovation-with-stephanie-argy-of-iste/) - Stephanie Argy of the International Society for Technology in Education reminds us that learning through technology is cause for optimism.
- [Episode 69 (Nice!): Author and Screenwriter Ruthie Hanson](https://hybridpubscout.com/episode-69-nice-author-and-screenwriter-ruthie-hanson/) - Emily talks to Ruthie Hanson about her upcoming TV project, Ladies of Fortune, as well as writing books, screenplays, and fanfiction.
- [Episode 70: YA Author Sierra Elmore](https://hybridpubscout.com/episode-70-ya-author-sierra-elmore/) - Debut author Sierra Elmore talks about self-publishing her Mean Girls remix, Death by Society. My biggest piece of advice is not to give up, because there are people in this world who want to see your stories. They want to see you succeed. Guest Bio Sierra Elmore writes YA contemporary and thriller novels about girls
- [Episode 72: Grimoires!](https://hybridpubscout.com/episode-72-grimoires/) - If you thought one horror-themed episode this season was enough, you thought wrong! If there's one thing we'll always do, it's our annual Halloween episode. This week, we venture into the spookier (and less witch-hunty) side of grimoires. What are they? Who used them? Do they really count if they're published using a printing press
- [Episode 73: Disability in Publishing](https://hybridpubscout.com/episode-73-disability-in-publishing/) - I always like to say, "You're a temporarily abled person." People can be temporarily disabled, and you can become disabled at any time. In our organization alone, we have people who are born disabled and people who have become disabled due to illness or accidents. So, leading with that sort of compassion and understanding
- [Episode 75: The Library of Alexandria](https://hybridpubscout.com/episode-75-the-library-of-alexandria/) - Chris, Corinne, and Emily explore the concept of a universal library, focusing mostly on the ancient Library of Alexandria and its legendary—and mysterious—demise. Today's Link Episode 75: Library of Alexandria transcript The Library of Alexandria: Centre of Learning in the Ancient World, a collection of academic essays edited by Roy MacLeod Episode of
- [Episode 76: Joan Conte of Trans Book Box](https://hybridpubscout.com/episode-76-joan-conte-of-trans-book-box/) - Guest Bio Joan Conte (they/them) is an educator, a poet, and the CEO of Trans Book Box. Joan is also trans non-binary, queer, and disabled. Joan developed Trans Book Box while unemployed during the pandemic and sought to build a box that dedicated more than a book a year to trans representation. The Box's Bio
- [Episode 77: Ali Shaw, Founder of Indigo Editing, Design, and More](https://hybridpubscout.com/episode-77-ali-shaw-founder-of-indigo-editing/) - We talk about Ali's definition of self-publishing versus independent publishing, how Indigo is working to improve the book world, and the exciting process of learning how to produce audiobooks. Guest Bio Ali (McCart) Shaw (she/her) thinks her love for the written word might have something to do with the pungent odor of ink from her
- [Episode 78: What Copywriting Can Teach You About Writing Books with Kelley Gardiner](https://hybridpubscout.com/episode-78-what-copywriting-can-teach-you-about-writing-books-with-kelley-gardiner/) - “They say people don't read on the internet, but people read when they're interested, right? So if it's interesting, if it's applicable to my life and what I need right now, then I'm going to read and continue reading.” —Kelley Gardiner Website copywriter Kelley Gardiner joins Emily to talk about how the principles of writing
- [Episode 79: Why Your Story Needs to Be Told with Dr. Amanda Nell Edgar](https://hybridpubscout.com/episode-79-why-your-story-needs-to-be-told-with-dr-amanda-nell-edgar/) - Dr. Amanda Nell Edgar, founder of Podium Press, joins Emily to talk about overcoming impostor syndrome and taking the courageous step to share your story.
- [Episode 80: Clarify Your Message through Storytelling with Karl Becker](https://hybridpubscout.com/episode-80-clarify-your-message-through-storytelling-with-karl-becker/) - Karl Becker talks about his books, how they've made a difference in his life, and how to be open to surprises during the writing process.
- [Episode 74: Troy Lambert, Education Lead at Plottr](https://hybridpubscout.com/episode-74-troy-lambert-education-lead-plottr/) - Hybrid Pub Scout Podcast · Episode 74 — Troy Lambert, Education Lead at Plottr If you've ever created a Pepe Silvia conspiracy board, or if you've ever painstakingly recorded your scenes on index cards and spread them out, only for your cat to obliterate them, you now have other options. Plottr was created by software
- [How to Work with Someone with They/Them Pronouns](https://hybridpubscout.com/how-to-work-with-someone-with-they-them-pronouns/) - Many people who use they/them pronouns, including me, identify as non-binary. Here's a quickstart guide to working with someone like me.
- [Episode 71: Joe Vallese, Editor of It Came from the Closet](https://hybridpubscout.com/episode-71-joe-vallese-came-from-the-closet/) - Joe Vallese, editor of the personal essay collection It Came from the Closet, talks about queerness and horror movies.
- [Nonfiction Developmental Editing: Systematizing Expression](https://hybridpubscout.com/nonfiction-developmental-editing-systematizing-expression/) - If you've interacted with the book publishing process at all, you probably know there is not just one type of editing. There is line editing, which focuses on the use of language and how it flows within a manuscript, line by eponymous line. There is copyediting, which focuses on grammar and diction. However, in the
- [Don't Write in a Vacuum Part 1: Test Your Topic and Target Audience](https://hybridpubscout.com/dont-write-in-vacuum-test-your-topic/) - Sure, writing can be a lonely pursuit. As someone who spends my days writing, I am alone most of the time. Sometimes I get so in my head that I accidentally run into household objects or forget what I'm talking about mid-sentence. If you spend a lot of time writing, you've got to get out
- [Don't Go to the Woods](https://hybridpubscout.com/against-writers-retreat/) - Stop beating yourself up. Instead of going on a writer's retreat, just go on a retreat to take care of your mental health.
- [Hybrid Publishers versus Hybrid Pub Scout](https://hybridpubscout.com/hybrid-publishers-versus-hybrid-pub-scout/) - Going beneath the surface of a subject obviously means getting a deeper understanding as you explore. Sometimes, those deep-dives reveal inconvenient facts. In my case, submerging myself in the world of publishing revealed that "hybrid" has an enormously loaded meaning in the field, one that has nothing to do with what Hybrid Pub Scout is
- [What Can Delay Your Self-Published Book?](https://hybridpubscout.com/what-can-delay-your-self-published-book/) - Here are some situations where a self-published book may experience delays or setbacks, and a few suggestions of how to avoid them.
- [Emily Einolander on the Clientology Podcast](https://hybridpubscout.com/emily-einolander-on-the-clientology-podcast/) - I had the good fortune of speaking with Jeff Borschowa on the Clientology podcast. We talk about feeding horses, not maxing out every day, being patient with yourself during the writing process, and (obviously), why publishing a book is a great way to get clients!
- [Project Postmortem: Evaluating a Published Book](https://hybridpubscout.com/project-postmortem-evaluating-a-published-book/) - Let's get this out of the way first—I know a book doesn't die once it is published. The end of production is the beginning of an entirely new life of promoting and selling it. However, I'm a production person, and once I'm done with posting that book online, my work is mostly done, except, of
- [Cover to Cover Book Project Management](https://hybridpubscout.com/cover-to-cover-book-project-management/) - A detailed description of my process for transforming an author's knowledge and ideas into a fully formed book A lot more goes into publishing a book than writing it. Usually, we call the finished product of an author's labor a manuscript, because the production tasks that make it an actual book haven't yet taken place.
- [Ghostwriting: A Process Of Collaboration And Conjuring](https://hybridpubscout.com/ghostwriting-collaboration-conjuring/) - Some say that everyone has a book in them. The more cynical say psshaw, no they don't. A lot of that more cynical attitude has to do with the fact that not everyone writes well, including people who are desperate to get their books out of their heads. That doesn't mean the spirit of a
- [What is a manuscript evaluation?](https://hybridpubscout.com/what-is-a-manuscript-evaluation/) - It's hard to see the big picture from the ground floor. When it comes to your own book, you sometimes reach a point where you're not sure whether readers will be able to navigate it. Maybe something feels "off" that you can't quite articulate. Maybe you know what's missing, but you aren't sure how to
- [A Porthole to the World of Fanfiction](https://hybridpubscout.com/world-of-fanfiction/) - In 2020, those who weren't inundated with extra work or battling it out on the pandemic frontlines suddenly had a lot more time to read. The question is—what did they read? Book sales have been thriving over the past two years (two years…*weeps*), but apparently those mountains of books have been collecting more dust than
- [Book Wars—A Full-Scale Investigation of the Effects of Tech on Publishing](https://hybridpubscout.com/book-wars-book-review/) - Author and researcher John B. Thompson analyzes recent publishing history's rapid changes. Publishing methods, opportunities, and battle fronts have multiplied more over the last twenty years than ever before. Author and researcher John B. Thompson walks us through the archipelago of these issues in Book Wars: The Digital Revolution in Publishing (2021, Polity Press). It
- [Episode 53.5 — JT Reads Fawn (A Valentine's Day Treat)](https://hybridpubscout.com/jt-reads-fawn/) - BEWARE! NSFW JT joined us for part three of the "JT Reads" series. This time he's reading chapter 4 of Fawn by Marie Robinson and Elaina Jadin. You can find our interview with them in Episode 45 right here. Featured impressions include Kermit the Frog, Jerry Lewis, and a generic Corleone attempt from Emily.
- [How Not to Market Your Book—Wisdom from 15 Years of Book Marketing and Publicity](https://hybridpubscout.com/how-not-to-market-your-book-wisdom-from-15-years-of-book-marketing-and-publicity/) - If you want to sell a million copies, it pays to know how not to market your book. So you’ve written a book. Congrats! The easy part is over! Now it’s time to take your baby into the marketplace and sell, sell, sell! Most authors are less than enthused about this part, usually because they
- [Introducing a People's Guide to Publishing Vlogcast!](https://hybridpubscout.com/peoples-guide-publishing-vlogcast/) - Microcosm continues teaching publishing lessons with a People's Guide to Publishing vlogcast. by Joe Biel [Psst—Go check out our interview with him in episode 15!] https://youtu.be/dBDBfZ6R2Qs Four years ago I sat in my office with a star intern, Sidnee Grubb. She had utterly exceeded every expectation and task that I set at her feet. She
- [Birthing Your Own Literary Magazine](https://hybridpubscout.com/birthing-your-own-literary-magazine/) - by Amylia Ryan How to bring a literary magazine into the world (and keep it alive for a while). Astral Waters Review just published its second issue, wrapping up its first year in the digital lit mag world. As the founding editor and editor-in-chief of this fledgling publication, I’ve learned a lot about what goes
- [Pre-Order Campaigns and Why You Need One](https://hybridpubscout.com/book-pre-order-campaigns/) - First thing's first. Amazon is the absolute worst, and in no way do I appreciate or condone the way they run their monopoly. Nor do I appreciate the way they’ve replaced so many of Seattle’s treasured landmarks—among my favorites was a bar/venue/laundromat called Sit & Spin, where I wiled away many a collegiate afternoon drinking
- [What it Takes to Have a Successful Bookstore Event](https://hybridpubscout.com/successful-bookstore-event/) - By Julie Swearingen What can you expect from a bookstore event? I’ve worked at four bookstores: Barnes & Noble in Bend, OR; Barnes & Noble in Reno, NV; Amazon Books in Portland, OR; and Roundabout Books in Bend, OR. In over five years as a bookseller, department manager, special orders manager, and now events manager,
- [So You Want to Be an Indie Author](https://hybridpubscout.com/indie-author/) - Contributed by Brianne Marie Robinson What does it take to become an indie author? The answer to that question depends many different things, to be completely honest. You need to go into independent publishing with the right mindset. There are three options for how to approach it: Writing for the art of it without caring
- [How And Why to Solicit Book Endorsements](https://hybridpubscout.com/how-to-solicit-book-endorsements/) - Like it or not, getting book endorsements is vital to your marketing efforts. There are lots of factors that contribute to the decision to buy or a book or not—the cover, the reviews, the price—but something that’s just as important as any of those are endorsements. Also known as blurbs, these are declarations of praise

## Pages

- [Home](https://hybridpubscout.com/) - Helping You Navigate the Publishing Landscape Hybrid Pub Scout Media helps authors create beautiful books that enrich, entertain, and educate their readers. Let's Get Started There are more books out there than ever before. Make yours count. Producing a well-written, designed, and edited book is also a HUGE undertaking, especially for a busy person like
- [Podcast](https://hybridpubscout.com/podcast/) - Podcast Listen to the Hybrid Pub Scout Podcast On the Hybrid Pub Scout podcast interview authors, editors, entrepreneurs, software designers, and others from different corners of the book publishing world. We also like to make it a little fun by diving into historical book matters from time to time! More Episodes
- [Guided Self-Publishing](https://hybridpubscout.com/book-services/guided-self-publishing/) - Guided Self-Publishing Guided Self-Publishing The publishing process can be intimidating, especially if you're doing it all by yourself. Get email and face-to-face support and accountability for every step in the process as you forge your path. For $375/month, you will get: My detailed digital outline of the steps needed to self-publish a book Two separate
- [Services](https://hybridpubscout.com/book-services/) - Services From Big Idea to Published Book No matter how you slice it, putting out a book that you'll be proud of takes a lot of time and effort. Over the long journey ahead, I'll guide you step-by-step, celebrate milestones with you, and make sure you have a product you're proud of when you reach
- [Your Host](https://hybridpubscout.com/podcast/your-hosts/) - Your Host Your guide to the wild world of book publishing On the Hybrid Pub Scout podcast, Emily shares bookish insights and interviews people from all over the industry—publishers, marketers, publicists, editors, and authors. If you're not sure which path to take in your publishing journey, let Hybrid Pub Scout be your roadmap. Emily Einolander
- [Portfolio](https://hybridpubscout.com/about/finished-products-portfolio/) - Portfolio Development, Ghostwriting, and Book Project Management for Iceberg Selling Close more deals by understanding what your customer really wants. Too often, we hear the message that selling is shallow. In reality, it's the opposite. The most effective salespeople are the ones who dive deeper—who prioritize relationships and stay focused on the big picture of
- [Web Copy and Social Media](https://hybridpubscout.com/web-copy-and-social-media/)
- [Nonfiction Ghostwriting](https://hybridpubscout.com/book-services/nonfiction-ghostwriting/) - Nonfiction Ghostwriting Nonfiction Ghostwriting We will work together to collect and structure your interests and expertise, then I will take that information and write a book that clearly communicates your message. My specialties are business books, prescriptive nonfiction, and historical nonfiction. This service starts at $1,999/mo and includes the following services: 20–30 Zoom sessions (90-minutes)
- [Manuscript Review](https://hybridpubscout.com/book-services/manuscript-review/) - Manuscript Review Manuscript Review This review is to evaluate the content of a book rather than copyedit or proofread. I'll go through your existing manuscript, page by page, and report back to you with ideas for structural changes and comments on characterization, plot, voice, and other editorial issues. This service is offered for both adult
- [Ghostwriting & Book Production Management](https://hybridpubscout.com/book-services/ghostwriting-book-production-management/) - Ghostwriting & Book Production Management Ghostwriting & Book Project Management You’re positive you have a book in you, but you’re struggling to bring it to life. You want it to look professional, but you’re not sure what that really means. If you want someone to walk with you shoulder to shoulder through the book development,
- [About](https://hybridpubscout.com/about/) - About Emily Einolander Based in the Pacific Northwest, I work with clients all over North America. I love to dive into different subjects to help professionals turn their expertise into authorship. My background has introduced me to a range of interests from music, environmental consciousness, philanthropy, international travel, and more. I’m always excited to learn
- [Contact](https://hybridpubscout.com/contact/) - Contact Contact Hybrid Pub Scout Got questions or suggestions? Fill out the form below to contact me, and I’ll reach out soon.
- [Work with Hybrid Pub Scout](https://hybridpubscout.com/work-with-hybrid-pub-scout/) - Mapping the Frontier Between Traditional and Indie Publishing! Self-Publish Your book with Help from Hybrid Pub Scout Click Here for Complete Details on Pricing and Services So you've got a great idea, and you want to make it into a book. Awesome! There's never been an easier time to get a book out into the
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## Giveaways

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- [Win a copy of A People's Guide to Publishing!](https://hybridpubscout.com/giveaways/peoples-guide-publishing-giveaway/)

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